Pemberdayaan UMKM melalui Penguatan Tata Kelola, Pelayanan, Sanitasi, dan Promosi Digital pada Rumah Makan Putra Minang

Widya Definiasari; Ridho Febriansyah; Arizal Arizal; Rima Ainur Rohmah; Noorikha Pandayahesti Saputeri

doi:10.61132/mengabdi.v4i4.2576

Authors

Widya Definiasari Universitas Muhammadiyah Lampung
Ridho Febriansyah Universitas Muhammadiyah Lampung
Arizal Arizal Universitas Muhammadiyah Lampung
Rima Ainur Rohmah Universitas Muhammadiyah Lampung
Noorikha Pandayahesti Saputeri Universitas Muhammadiyah Lampung

DOI:

https://doi.org/10.61132/mengabdi.v4i4.2576

Keywords:

Administrative Management, Digital Promotion, Hygiene and Sanitation, MSME Empowerment, Service Management

Abstract

This community service program aimed to strengthen the management and operational capacity of Rumah Makan Putra Minang in Way Halim, Bandar Lampung, through improvements in business administration, service, hygiene and sanitation, and digital promotion. The activity was conducted from 23 July to 19 August 2026 using a participatory approach involving observation, socialization, training, practice, and mentoring. Participants consisted of the business owner or manager and staff directly involved in operations. The results showed that the program produced practical outputs, including administrative management assistance, a service Standard Operating Procedure (SOP), hygiene and sanitation educational materials, and digital promotional media. Evaluation through observation, discussion, skills assessment, and simple pre-test and post-test indicated improved participant understanding and ability to apply the training materials in business activities. The program also provided supporting tools for improving administrative order, service consistency, cleanliness, and product promotion. Continued implementation and periodic evaluation are recommended to maintain the benefits.

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