Peran Halal Tourism dalam Meningkatkan Daya Saing Ekonomi Islam di Sektor Pariwisata
DOI:
https://doi.org/10.61132/santri.v4i2.2233Keywords:
Competitiveness, Halal Tourism, Islamic Economics, Muslim Tourists, Tourism SectorAbstract
This study examines the role of halal tourism in enhancing destination competitiveness and strengthening the Islamic economy within the tourism sector. This research employs a systematic literature review to synthesize findings from relevant academic sources. The results indicate that halal tourism contributes significantly to destination competitiveness by increasing tourist arrivals and encouraging product diversification. In addition, it supports the development of micro, small, and medium enterprises (MSMEs) and promotes local economic growth through a multiplier effect. Halal tourism also fosters ethical business practices and sustainable tourism development aligned with Islamic principles. However, its implementation faces key challenges, including limited infrastructure, complex halal certification procedures, and perceptions of exclusivity among non-Muslim tourists. Therefore, strategic efforts are required to improve Muslim-friendly infrastructure, streamline certification processes, strengthen MSME capacity through training and digitalization, and adopt inclusive branding strategies. These measures are expected to enhance the competitiveness, resilience, and sustainability of halal tourism destinations in the global market.
Downloads
References
Anggraeni, F. S., Ratri, W. N., & Khasanah, M. (2025). Pengembangan produk halal sebagai strategi. 10(1), 26–45.
Badan Pusat Statistik. (2023). Statistik kunjungan tourist 2022. Badan Pusat Statistik.
Battour, M., & Ismail, M. N. (2016). Halal tourism: Concepts, practises, challenges and future. Tourism Management Perspectives, 19, 150–154. https://doi.org/10.1016/j.tmp.2015.12.008
Buku ini ditulis oleh Dosen Universitas Medan Area hak cipta dilindungi oleh undang-undang telah di deposit ke Repository UMA pada tanggal 27 Januari 2022. (2022).
Camelia, I., Achmad, L. I., Ainulyaqin, M. H., & Edy, S. (2024). Analisis peran sertifikasi halal pada bisnis UMKM Kabupaten Bekasi. 10(02), 1474–1484.
Destination branding: Insights and practices from destination management organizations. (2005). 43(May), 328–338. https://doi.org/10.1177/0047287505274646
El-Gohary, H. (2015). Halal tourism, is it really halal? Tourism Management Perspectives. https://doi.org/10.1016/j.tmp.2015.12.013
Fathur, M. (2024). Penguatan daya saing ekonomi kreatif melalui pengembangan halal tourism di jalur Belt and Road Initiative (BRI). 02(01), 46–55.
Figini, P., Patuelli, R., Curtale, R., & Batista, F. (2025). Give me a number: Evaluating economic impacts of tourism. Current Issues in Tourism, 3500. https://doi.org/10.1080/13683500.2025.2571866
Food, H., Traveling, I., Economy, C., Cahyani, U. E., & Sari, D. P. (2022). Analisis bibliometrik pariwisata halal untuk mengeksplorasi determinan daya saing destinasi wisata. 2(2), 106–121. https://doi.org/10.21274/ar-rehla.v2i2.5887
Ghaderi, Z., Hall, C. M., Scott, N., & Béal, L. (2020). Islamic beliefs and host-guest relationships in Iran. International Journal of Hospitality Management, 90, 102603. https://doi.org/10.1016/j.ijhm.2020.102603
Halal, W., & Islam, S. (n.d.). Kata kunci: Strategi, pemasaran, wisata halal. 65–86.
Hanif, A. (2016). Dampaknya terhadap loyalitas wisatawan (Studi pada wisatawan nusantara yang berkunjung ke Kota Batu). 38(1), 44–52.
Hidayati, A. N. (2025). Mendorong pertumbuhan ekonomi melalui ekosistem industri halal di Indonesia. 2(4), 81–93.
Hidayati, I., Rokhman, W., Dara, L., & Karsono, P. (2025). Journal of Economics and Business, 1(1), 65–72.
Hossain, K. (2025). Tourism destination competitiveness from definitions to empirical evidence: A narrative review. https://doi.org/10.31893/multirev.2025132
Hukum, J., & Syariah, E. (2023). Strategi pengembangan pariwisata halal sebagai syariah. 1(1), 26–43. https://doi.org/10.61553/abjoiec.v1i1.22
Idris, R., Tareq, M. A., Fatimahwati, S., Dato, P., & Sumardi, W. H. (n.d.). The halal industry in Asia.
Jafari, J., & Scott, N. (2014). Muslim world and its tourisms. Annals of Tourism Research, 44, 1–19. https://doi.org/10.1016/j.annals.2013.08.011
Kozak, M., & Rimmington, M. (1999). Measuring tourist destination competitiveness: Conceptual considerations and empirical findings. 18, 273–283. https://doi.org/10.1016/S0278-4319(99)00034-1
Kurniawan, T., Fakhrul, M., Abu, I., Gazi, I., & Hossain, B. (2025). Halal tourism research in Indonesian context: A bibliometric analysis. Discover Sustainability. https://doi.org/10.1007/s43621-025-00959-7
Law, S. (n.d.). No title.
Mannan, M. A. (1997). Islamic economics: Theory and practice. Islamic Research and Training Institute.
Maszudi, E. (2023). Islamic tourism: Peran atribut wisata halal dalam menentukan kepuasan dan loyalitas wisatawan. 6(2), 1890–1900. https://doi.org/10.36778/jesya.v6i2.1188
Nasional, S., Riset, H., Wulandari, R. D., & Indahsari, K. (2021). Strategi pengembangan pariwisata halal di Indonesia. 1st E-Proceeding SENRIABDI 2021, 1(1), 329–343.
No, V., & Muslim, W. (2025). Tourism and Hospitality Research, 1(2), 58–64.
Pamungkas, P. (2025). Tinjauan literatur mengenai keberlanjutan kebijakan pariwisata halal di Indonesia. 3(1), 38–48. https://doi.org/10.61696/juparita.v3i1.634
Penelitian, P., & Ekonomi, B. (2019). Strategi pengembangan pariwisata halal di Indonesia halal tourism development strategy in Indonesia. 159–172.
Perkembangan, W. H., & Tantangan, D. A. N. (2018). Wisata halal: Perkembangan, peluang, dan tantangan. 01(02), 32–43.
Prinsip, K., Dalam, S., House, F., & Soppeng, I. N. (2023). The rise of sharia principles on tourism management: Rumah terapung di Soppeng. Shi'ar: Sharia Tourism Research, 01(April), 145–155.
Puspita, L., Ayu, S., Mursidah, N., Redza, S., Maya, I., Ana, D., Aulia, R. N., Dyah, R., & Tyas, W. (2025). Pendorong ekonomi lokal. 2(4), 498–501.
Putra, M. F. S., & Tucunan, K. P. (2021). The concept of halal tourism and the fulfillment of Muslim tourist needs in halal tourism. 1(2), 56–62. https://doi.org/10.12962/j22759970.v1i2.52
Rachman, A. (2021). Strategi pengembangan pariwisata halal dalam meningkatkan daya saing bisnis pariwisata Indonesia. 2021(April), 1–17.
Risma, P. (2024). Pengaruh customer experience dan e-service quality pada online repurchase intention melalui customer satisfaction. 5(3), 416–429. https://doi.org/10.38035/jafm.v5i3.694
Rosanti, N. O., Dura, J., Bukhori, M., Teknologi, I., & Malang, A. (2025). Peningkatan kinerja UKM sektor halal. 6, 143–172. https://doi.org/10.32815/ristansi.v6i1.2689
Saputri, R., Maszudi, E., & Kunci, K. (2023). Islamic tourism: Peran Islamic facilities, halal, Islamic culture dalam menentukan kepuasan wisatawan. 6(2), 1383–1393. https://doi.org/10.36778/jesya.v6i2.1062
Sofyan, R., & Herianingrum, S. (2019). Potensi ekonomi pariwisata halal di Indonesia: Analisis input-output. Jurnal Ekonomi Pembangunan, 17(1), 78–92.
Sy, M. E., Monoarfa, H., Si, M., Adirestuti, F., & Si, M. (n.d.). Dr. Juliana, M.E.Sy., Dr. Hilda Monoarfa, M.Si., dan Fitranty Adirestuti, M.Si.
Tinggi, S., Syariah, I., Al, S., & Bima, I. (n.d.). Prinsip ekonomi Islam di Indonesia dalam pergulatan ekonomi milenial.
Trisnawati, R., & Priyono, E. (n.d.). Analisis daya saing industri pariwisata untuk meningkatkan ekonomi daerah: Kajian perbandingan daya saing pariwisata antara Surakarta dengan Yogyakarta. 61–70.
Wakhid, A. A. (2026). Transforming Islamic religious counselors into agents of mosque-based community economic empowerment in Pesawaran Regency. 12(1), 167–198. https://doi.org/10.20885/jielariba.vol12.iss1.art6
Widayati, T., Prilosadoso, B. H., & Syofya, H. (2025). Ekonomi daerah. 14(Idi), 2327–2338. https://doi.org/10.34127/jrlab.v14i2.1583
Yandi, A., Mahaputra, M. R., & Mahaputra, M. R. (2023). Faktor-faktor yang mempengarui minat kunjungan wisatawan (Literature review). 1(1), 14–27. https://doi.org/10.38035/jkmt.v1i1.8.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 SANTRI : Jurnal Ekonomi dan Keuangan Islam
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
