Halalpreneurship: Peluang Generasi Z dalam Industri Makanan Halal Indonesia

Abstract

The growth of the halal food industry in Indonesia presents significant economic opportunities, but also requires young entrepreneurs who are able to adapt to technological advances and global markets. In this context, Generation Z is considered capable of developing halal entrepreneurship through innovation, digital literacy, and a sharia-based entrepreneurial approach. The purpose of this study is to identify the opportunities, preparations, and challenges faced by Gen Z in developing halal food businesses in Indonesia. This research was conducted using a qualitative approach and utilized a literature review method, examining halal industry reports from the past five years, as well as national and international journals. Content analysis techniques were used to examine halal industry trends, the entrepreneurial characteristics of Generation Z, and the skills required by halal entrepreneurs. However, challenges remain, including limited understanding of the halal assurance system, access to capital, and practical business experience. This study concludes that strengthening the halalpreneurship ecosystem through entrepreneurship education, halal certification, digital literacy, and collaboration between the government, industry, and universities are important strategies to encourage the emergence of competitive and sustainable young halalpreneurs in supporting the growth of the national halal economy.