Muhyidin Muhyidin, et al. “The Effect of Social Media Marketing on Purchase Decisions Through Brand Awareness As a Mediating Variable Among Generation Z Consumers”. SANTRI : Jurnal Ekonomi Dan Keuangan Islam, vol. 3, no. 6, Dec. 2025, pp. 15-31, doi:10.61132/santri.v3i6.2515.