Model Minat Berwirausaha Digital Mahasiswa: Peran Pembelajaran Kewirausahaan, Literasi Digital, dan Self-Efficacy

Fadli Agus Triansyah; Marito Ritonga; Lulu Fajarwati; Refi Adiyaksa Harahap; Viory Salsabila; Azhar Basir Pulungan

doi:10.61132/anggaran.v4i2.2550

Authors

Fadli Agus Triansyah Universitas Negeri Medan
Marito Ritonga Universitas Negeri Medan
Lulu Fajarwati Universitas Negeri Medan
Refi Adiyaksa Harahap Universitas Negeri Medan
Viory Salsabila Universitas Negeri Medan
Azhar Basir Pulungan Universitas Negeri Medan

DOI:

https://doi.org/10.61132/anggaran.v4i2.2550

Keywords:

Digital Entrepreneurial Intention, Digital Literacy, Entrepreneurship Learning, Higher Education, Self-Efficacy

Abstract

This study aims to examine a model of students’ digital entrepreneurial intention by analyzing the roles of entrepreneurship learning, digital literacy, and self-efficacy. A quantitative explanatory approach was employed involving 200 students of the Faculty of Economics, Universitas Negeri Medan. Data were collected using a five-point Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that entrepreneurship learning has a positive and significant effect on digital entrepreneurial intention, while digital literacy and self-efficacy also have significant positive effects. Furthermore, entrepreneurship learning and digital literacy significantly enhance students’ self-efficacy. The mediation analysis demonstrates that self-efficacy significantly mediates the effects of both entrepreneurship learning and digital literacy on digital entrepreneurial intention. The model explains 85.9% of the variance in digital entrepreneurial intention and 87.2% of the variance in self-efficacy. These findings indicate that strengthening students’ digital entrepreneurial intention requires an integrated approach combining entrepreneurship learning, digital competencies, and psychological confidence. The study provides practical implications for higher education institutions in designing entrepreneurship learning that incorporates digital technology, experiential activities, and strategies for strengthening students’ self-efficacy.

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