Pengaruh Islamic Attributes, Destination Image, Tourist Experience terhadap Tourist Satisfaction dan Revisit Intention pada Wisata Halal: Studi di Bandung Raya

Salma Fauziyyah; Vita Sarasi

doi:10.61132/santri.v3i3.1410

Authors

Salma Fauziyyah Universitas Padjadjaran
Vita Sarasi Universitas Padjadjaran

DOI:

https://doi.org/10.61132/santri.v3i3.1410

Keywords:

Destination Image, Halal Tourism, Islamic Attributes, Revisit Intention, Tourist Satisfaction

Abstract

The rising trend of halal lifestyle has significantly impacted various sectors, including tourism. Bandung has emerged as a promising halal tourism destination in Indonesia. This study investigates the influence of Islamic Attributes, Destination Image, and Tourist Experience on Tourist Satisfaction and Revisit Intention. A quantitative approach was employed using a survey method, with 195 respondents selected through purposive sampling. Data analysis was conducted using the PLS-SEM method via SmartPLS 3 software. The findings indicate that Islamic Attributes, Destination Image, and Tourist Experience positively and significantly affect Tourist Satisfaction. Moreover, Destination Image and Tourist Experience have a significant impact on Revisit Intention. However, Islamic Attributes do not directly or indirectly influence Revisit Intention through Tourist Satisfaction. These results offer valuable insights for tourism stakeholders in enhancing visitor satisfaction and encouraging return visits. Strengthening Islamic elements and aligning tourism services with Islamic values may increase Muslim tourists’ intention to revisit. This research contributes to the literature by exploring these relationships within the halal tourism context in Greater Bandung, a topic that has received limited academic attention. Future studies are encouraged to examine other destinations or include additional variables to broaden understanding of Muslim tourist behavior in halal tourism.

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