Analisis Kelayakan Bisnis Pada UMKM Kedai Kopi Meine Welt Di Palangka Raya
DOI:
https://doi.org/10.61132/santri.v2i1.208Abstract
In recent years, small and medium-sized enterprises operating coffee shops in the creative industry, including the Meine Welt Coffee coffee shop business, have continued to show their presence. The purpose of this study is to analyze the feasibility of a coffee shop business at the Meine Welt Coffee Shop Business and use a qualitative approach, which is a research method that produces descriptive data, to find out the expectations of a managed business if it can provide financial benefits Collected through interviews, observations, and documentation. Analysis of the feasibility of the Meine Welt coffee shop business in Palangka Raya includes a study of various aspects such as legal, environmental, market, technical, managerial, and financial aspects to determine business feasibility.
Downloads
References
Al Badi. (2015). The Dimensions of Marketing Mix. Management and Organizational Studies, 2(1), 136–142.
Fandy Tjiptono. (2000). Strategi Pemasaran. Yogyakarta: ANDI
Hendryadi, Tricahyadinata, I., & Zannati, R. (2019). Metode Penelitian: Pedoman Penelitian Bisnis dan Akademik. Lembaga Pengembagan Manajemen dan Publikasi Imperium (LPMP Imperium).
Jay Hezer & Barry Render. (2006). Operation Managemen. (Alih Bahasa: Dwianoegrahwati Setyoningsih, Indra Almahdy). Jakarta: Penerbit Salemba Empat.
Kotler, P., & Armstrong, G. (2018). Principles of Marketing. Pearson.
Kotler, P. T., Keller, K. L., Brady, M., Goodman, M., & Hansen, T. (2019). Marketing Management. Pearson Education.
Nurseto, S. (2018). Pengaruh Saluran Distribusi dan Promosi Terhadap Kinerja Pemasaran (Studi Kasus Pada UKM Furniture Kota Semarang). Jurnal Administrasi Bisnis, 7(2), 103–107.
Sihombing, S. 2004. Manajemen Sumber Daya Manusia. Jakarta: Balai. Pustaka Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta. Sugiyono. (2014). Statistika untuk Penelitian. Bandung: Penerbit Alfabeta.
Suliyanto. (2010). STUDI KELAYAKAN BISNIS PENDEKATAN PRAKTIS. ANDI.
Wardhana, A. (2021). Manajemen Pemasaran Dasar & Konsep . Bandung: CV. MEDIA SAINS INDONESIA .
