Peran Literasi Keuangan dalam Meningkatkan Minat Investasi Saham pada Generasi Muda

Lidya Elfa; Richa Balqis; Rahma Thusuliha; M. Yusuf Bahtiar

doi:10.61132/menawan.v4i3.2235

Authors

Lidya Elfa Universitas Islam Negeri Raden Intan Lampung
Richa Balqis Universitas Islam Negeri Raden Intan Lampun
Rahma Thusuliha Universitas Islam Negeri Raden Intan Lampung
M. Yusuf Bahtiar Universitas Islam Negeri Raden Intan Lampung

DOI:

https://doi.org/10.61132/menawan.v4i3.2235

Keywords:

Capital Market, Financial Literacy, Investment Interest, Stocks, Young Generation

Abstract

This study examines the importance of financial literacy in encouraging young people's interest in stock investment. Low investment interest among young people is generally influenced by limited understanding of financial management and a lack of knowledge regarding capital markets. Therefore, financial literacy is seen as playing a crucial role in helping young people understand the benefits, risks, and how to invest appropriately. The study used a descriptive qualitative approach through data collection from various sources related to the investment behavior of young people. The results show that a good financial understanding can increase awareness, mindset, and interest in investing in stocks among young people. In addition to providing knowledge about fund management, financial literacy also helps individuals make more rational and targeted investment decisions. Therefore, improving financial literacy is a crucial step in building interest in stock investment among young people while supporting their ability to manage their finances more wisely and responsibly in the future.

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