Strategi Digital Marketing Melalui Media Sosial Instagram Pada PT. Anugerah Santosa Abadi Di Surabaya
DOI:
https://doi.org/10.61132/menawan.v2i2.253Keywords:
Marketing strategy, Digital Marketing, Social Media, InstagramAbstract
One of the marketing tools that contribute to the success of sales promotion is digital marketing through social media. The purpose of this scientific article is to understand how Instagram social media content management functions as a digital marketing strategy at PT Anugerah Santosa Abadi. The method used is descriptive method, with data sources coming from documents, observations, and interviews. PT Anugerah Santosa Abadi implements a digital marketing strategy that includes research, content creation, promotion, and analysis of the results of digital marketing efforts. The results of this digital marketing strategy show that PT. Anugerah Santosa Abadi managed to effectively increase its marketing reach and performance through the Instagram digital platform.
Downloads
References
Aryani, I. D., & Murtiariyati, D. (2022). Instagram Sebagai Media Promosi Dalam Meningkatkan Jumlah Penjualan Pada ADA Souvenir Project. Jurnal Riset Akuntansi dan Bisnis Indonesia, 2(2), 466-477.
Banjarnahor, D., & Dwiridotjahjono, J. (2023). Penerapan Digital Marketing Dalam Meningkatkan Kinerja Pemasaran Usaha Ris Make Up Hairdo. Anfatama: Jurnal Pengabdian Masyarakat, 2(1), 55-65.
Dewi, P. D. R., & Darma, G. S. (2021). Menakar Efektivitas Digital Marketing Via Instagram. Jurnal Ilmiah Edunomika, 6(1), 83-94.
Diniati, A., Al Ghifari, M. F., Setiawati, S. D., & Sutarjo, M. A. S. (2023). Pengelolaan Konten Media Sosial Instagram Sebagai Strategi Digital Marketing Hotel Dafam Express Jaksa Jakarta. Indonesian Journal of Digital Public Relations (IJDPR), 1(2), 102-115.
Hidayatullah, M. F., Rafidah, N. N., Masruroh, N., & Mauliyah, N. I. (2023). Strategi Digital Marketing Dengan Instagram dan Tiktok Pada Butik Dot. Id. HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam, 10(1), 126-135.
Kotler, Philip, Kevin Lane Keller. (2012). Marketing Management,14th Edition. United States of America : Pearson.
Lailia, V. R., & Dwiridotjahjono, J. (2023). Penerapan Strategi Pemasaran Digital Melalui Media Sosial Instagram Dalam Meningkatkan Penjualan Pada Arunazma. Jurnal of Management and Social Sciences, 1(2), 01-10.
Yunus, U. (2019). Digital Branding. Teori dan Praktik, Simbiosa Rekatama Media, Bandung.
