Analisis Kualitas Produk Skincare HN

Authors

  • Lisa Julianti Universitas Bina Bangsa
  • Siti Sutihat Universitas Bina Bangsa
  • Syamsul Hidayat Universitas Bina Bangsa

DOI:

https://doi.org/10.61132/menawan.v2i2.370

Keywords:

Product Quality, HN Skincare, Beauty Product

Abstract

The concept of beauty currently circulating in society is having white skin. There are a number of whitening products that contain dangerous ingredients such as mercury and hydroquinone that are not permitted by BPOM. Beauty products are currently being discussed, not only because of the products that are flooding the market, but also because of the impact of using these products. This research aims to analyze the quality of HN skincare products based on student perceptions in a business context. This research method uses descriptive quantitative. The sample used was 181 Bina Bangsa University students who were willing to become respondents and were taken randomly. The results of this research show that as many as 8 questions significantly show that Bina Bangsa University students do not use and are less interested in using HN products on the grounds that they are dangerous.

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References

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Indriaty Sulistiorini,Nurahmi Hidayati, Arsyad Bachtiar. Bahaya Kosmetika yang Mengandung Merkuri Dan Hidrokuinon Serta Pelatihan Pengecekan Registrasi Kosmetika Di Rumah Sakit Gunung Jati Cirebon,2018. Vol.1 (11)2018:h, 8-11

Maryati, M.Khoiri, Pengaruh Kualitas Produk,Kualitas Pelayanan dan Promosi Terhadap Keputusan Pembelian Toko Online Time Universe Studio,2022,Vol.11 No.1 (7)2022:h,542-550.

Syafitri Isdiana, Atikah Sandra Dewi, Analisis Perlindungan Hukum Terhaap Konsumen Atas Produk Skincare Ilegal,2022.Vol 5 No 2( 8 ) 2022:h, 124-133

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Published

2024-02-01

How to Cite

Lisa Julianti, Siti Sutihat, & Syamsul Hidayat. (2024). Analisis Kualitas Produk Skincare HN. MENAWAN : Jurnal Riset Dan Publikasi Ilmu Ekonomi, 2(2), 219–229. https://doi.org/10.61132/menawan.v2i2.370

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