The Role of Public Relation Strategy, Product Branding, Digital Marketing, and Customer Loyalty in Company Growth

Illalia Prihatin; Hidayat Mukti; Dipa Rizki Wijaya

doi:10.61132/menawan.v1i1.475

Authors

Illalia Prihatin Sekolah Tinggi Ilmu Ekonomi Kasih Bangsa
Hidayat Mukti Sekolah Tinggi Ilmu Ekonomi Kasih Bangsa
Dipa Rizki Wijaya Sekolah Tinggi Ilmu Ekonomi Kasih Bangsa

DOI:

https://doi.org/10.61132/menawan.v1i1.475

Keywords:

Company Growth Dynamics, Marketing Strategies, Qualitative Research

Abstract

This research aims to investigate the interconnected dynamics of public relations strategy, product branding, digital marketing, and customer loyalty in fostering company growth. Employing a qualitative approach, the study utilizes semi-structured interviews with key stakeholders and industry experts as the primary method of data collection. Sampling techniques involve purposive sampling to ensure diversity in perspectives. Data analysis involves thematic analysis, enabling the extraction of nuanced insights and patterns from the qualitative data. The findings provide comprehensive insights into the symbiotic relationship between these factors and their collective impact on company growth, offering valuable implications for strategic business development and marketing management strategies.

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