Analisis Pengaruh Distribusi dan Harga Terhadap Peningkatan Penjualan Produk
DOI:
https://doi.org/10.61132/menawan.v1i6.62Keywords:
sales, distribution, priceAbstract
Marketing in a company is a function that determines the company's success in making a profit. One activity that has an important role in marketing is the distribution of goods and services. Apart from that, determining prices is also important in increasing sales. The aim of this research is to determine the effect of distribution and price on increasing sales. This type of research is qualitative using a literature review method whose sources are obtained from the latest journals in the last 5 years. The results of this research are that distribution can increase product sales. Distribution plays an important role in determining the sales volume that a company can achieve. Price can influence increased sales. If the company is correct in determining the price of its product, it will have an impact on increasing sales of the product.
Downloads
References
Ardiansyah, F. R., & Soegoto, H. S. (2019). Pengaruh Promosi Dan Saluran Distribusi Terhadap Volume Penjualan Produk Survei Pada Sentra Umkm Di Kabupaten Bandung. Jurnal Ilmiah Magister Managemen, 5(1), 1–12. https://doi.org/10.34010/jimm.v5i1.3750
Bahruddin, & Sentosa, E. (2022). Pengaruh Harga, Kelengkapan Produk dan Kualitas Produk Terhadap Volume Penjualan Produk di Foodmart Supermarket Atrium Senen. Ikraith-Ekonomika, 6(2), 133–142. https://doi.org/10.37817/ikraith-ekonomika.v6i2.2344
Fatihah, D. C., & Fajar, A. (2019). Pengaruh Saluran Ditrsibusi Terhadap Volume Penjualan Susu Zee di PT Catur Sentosa Anugerah. Jurnal Administrasi Bisnis, 5(2), 1–11. http://dx.doi.org/10.1016/j.neuropsychologia.2015.07.010%0Ahttp://dx.doi.org/10.1016/j.visres.2014.07.001%0Ahttps://doi.org/10.1016/j.humov.2018.08.006%0Ahttp://www.ncbi.nlm.nih.gov/pubmed/24582474%0Ahttps://doi.org/10.1016/j.gaitpost.2018.12.007%0Ahttps:
Jainuddin, & Ernawati, S. (2020). Pengaruh Promosi dan Saluran Distribusi Terhadap Volume Penjualan Sosis BE MART Cabang Bima. Pamator Journal, 13(1), 13–17. https://doi.org/10.21107/pamator.v13i1.6917
Murnawati, Erti, L., & Tasril. (2019). Pengaruh Harga Dan Distribusi Terhadap Volume Penjualan Jelli Kelapa Pada Umkm Dekla Di Desa Salo Bangkinang Kabupaten Kampar. Jurnal Daya Saing, 5(2), 128–134. https://doi.org/10.35446/dayasaing.v5i2.374
Murnawati, Erti, L., & Tasril. (2020). Pengaruh Harga, Produk Dan Distribusi Terhadap Volume Penjualan Batik Bono Pada Umkm Rumah Batik Andalan Di Kabupaten Pelalawan. Jurnal Daya Saing, 6(1), 85–89. https://www.ejournal.kompetif.com/index.php/dayasaing/article/view/453%0Ahttps://www.ejournal.kompetif.com/index.php/dayasaing/article/download/453/372
Nurbakti, R. (2023). Pengaruh Promosi dan Saluran Distribusi Terhadap Volume Penjualan Pada PT. Niagatama Intimulia Parepare. JUMABI: Jurnal Manajemen, Akuntansi Dan Bisnis, 1(1), 45–58. https://jurnal-eureka.com/index.php/e-jumabi/article/view/99
Nuryani, N. N. J., & Handayani, K. D. (2022). The Effect of Store Image, Discount Prices and Distribution Channels on Sales Volume At UD Pande Kertiasih In Sawan Village, Sawan District. Management Studies and Entrepreneurship Journal, 3(4), 1953–1960. http://journal.yrpipku.com/index.php/msej
Sari, N., Eldine, A., & Muniroh, L. (2020). Pengaruh Distribusi Dan Promosi Penjualan Terhadap Volume Penjualan. Manager : Jurnal Ilmu Manajemen, 3(2), 216. https://doi.org/10.32832/manager.v3i2.3854
Setianingsih, A., Latifah, A., Ningrum, D. S., Pebriani, D., Ningtias, P. A., & Mardi, R. (2019). PENGARUH SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN: Studi Kasus pada PT Sinar Sosro Cabang Rancaekek Bandung. Jurnal Ekonomi Dan Bisnis Islam, 3(2), 201–214. https://doi.org/10.30868/ad.v3i01.497
Sonani, N. (2021). Pengaruh Harga dan Kualitas Produk terhadap Volume Penjualan Kendaraan Merek Toyota. Jurnal Wacana Ekonomi, 20(3), 158. https://doi.org/10.52434/jwe.v20i3.1310
Sulaiman, & Monoarfa, S. (2022). Pengaruh Diferensiasi Pelayanan, Harga Dan Produk Terhadap Peningkatan Penjualan Pada Toko Sinar F2 Di Marisa Kabupaten Pohuwato. YUME: Journal of Management, 5(3), 13–20. https://doi.org/10.2568/yum.v5i3.3067
Wahidaty, H. (2021). Manajemen Waktu: Dari Teori Menuju Kesadaran Diri Peserta Didik. Edukatif : Jurnal Ilmu Pendidikan, 3(4), 1880–1889. https://edukatif.org/index.php/edukatif/article/view/1015
Waruwu, K., Yunita, M., Yudhira, A., & Tampubolon, D. (2021). Pengaruh Harga Produk dan Promosi Terhadap Volume Penjualan Batik Pada BT Batik Trusmi Medan. Jurnal Pendidikan Dan Kewirausahaan, 9(2), 394–404. https://doi.org/10.47668/pkwu.v9i2.314
Widodo, U. (2020). Pengaruh Kualitas Produk, Harga, Merek Dan Saluran Distribusi Terhadap Volume Penjualan Pada Pt. Gelang Gemilang Jaya Bella Spring Bed Semarang. Fokus Ekonomi : Jurnal Ilmiah Ekonomi, 15(1), 217–230. https://doi.org/10.34152/fe.15.1.217-230
Wulandari, N., Suwarto, & Fuadi, S. (2022). Pengaruh Harga, Distribusi Dan Promosi Terhadap Volume Penjualan Motor Honda Beat (Studi Kasus Pada PT. Tunas Dwipa Matra Tulang Bawang Barat). Jurnal Manajemen DIVERSIFIKASI, 2(4), 863–871. https://doi.org/10.24127/diversifikasi.v2i4.1333
