Pengaruh Pandemi Terhadap Perilaku Konsumen Dalam E-commerce

Selfiana Dewi; Rayyan Firdaus

doi:10.61132/menawan.v2i4.700

Authors

Selfiana Dewi Universitas Malikussaleh
Rayyan Firdaus Universitas Malikussaleh

DOI:

https://doi.org/10.61132/menawan.v2i4.700

Keywords:

E-commerce, Consumer Behavior, Pandemic

Abstract

The coronavirus is the cause of the COVID-19 pandemic. The government is implementing policies that limit community activities to reduce the number of positive cases. The community experiences many effects, especially the lack of access to buy daily necessities. As a result, many people switch to online shopping rather than shopping directly in shops, markets, supermarkets, and so on, one of which is e-commerce. It is hoped that this article will be able to find out how the corona pandemic affects e-commerce and consumer behavior. The results show that the corona pandemic can have a positive impact on e-commerce, consumer behavior and e-commerce.

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