Etika Bisnis Islam dalam E-Commerce di Era VUCA

Authors

  • Rika Nur Amelia Institut Agama Islam Tarbiyatut Tholabah Lamongan
  • Silvi Indah Nurvita Sari Institut Agama Islam Tarbiyatut Tholabah Lamongan
  • Anugrahi Putri Ziyadatin Ilmi Institut Agama Islam Tarbiyatut Tholabah Lamongan
  • Hikmatus Sa’diyah Institut Agama Islam Tarbiyatut Tholabah Lamongan
  • Ananta Delyana Mafikah Institut Agama Islam Tarbiyatut Tholabah Lamongan
  • Eny Latifah Institut Agama Islam Tarbiyatut Tholabah Lamongan

DOI:

https://doi.org/10.61132/moneter.v3i1.1216

Keywords:

Ethics, Islamic Business, E-Commerce, VUCA Era

Abstract

The VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era has changed the way businesses operate, including in the realm of E-Commerce. These changes raise new challenges, such as intense competition, market uncertainty, and the need for rapid adaptation. In this context, Islamic business ethics offers relevant and adaptive guidance through values ​​such as honesty (ṣidq), justice (ʿadl), responsibility (amānah), and transparency (shafāfiyyah). This research aims to analyze the application of the Islamic business ethics perspective in E-Commerce operations in the VUCA era. This article uses a qualitative approach, with a library research method to integrate Islamic ethical principles. The research results show that the application of Islamic business ethics can strengthen consumer trust, increase operational stability, and create a sustainable business model amidst uncertainty. This article concludes that the integration of Islamic business ethical values ​​is not only relevant but also provides innovative solutions to answer the challenges of the VUCA era.

Downloads

Download data is not yet available.

References

Abduh, M., & Othman, M. (2020). Islamic ethical framework in e-commerce: A competitive advantage. International Journal of Islamic Business, 5(3), 245–260.

Adlini, M. N., Dinda, A. H., Yulinda, S., Chotimah, O., & Merliyana, S. J. (2022). Metode penelitian kualitatif studi pustaka. Edumaspul: Jurnal, 6(1).

Akbar, & Alam. (2020). E-commerce dasar teori dalam bisnis digital. Yayasan Kita Menulis.

Bennet, N., & Lemoine, G. J. (2014). What VUCA really means for you. Harvard Business Review.

Cecep Triwibowo. (2014). Etika dan hukum kesehatan. Nuha Medika.

Dedi Riswandi. (2019). Transaksi online e-commerce peluang dan tantangan dalam perspektif ekonomi Islam. Jurnal Econetica.

Fadli, M. R. (2021). Memahami desain metode penelitian kualitatif. Humanika, 2.

Francis Tantri. (2013). Pengantar bisnis. Raja Grafindo Persada.

Harmayani. (2020). E-commerce: Suatu pengantar bisnis digital. Yayasan Kita Menulis.

Hasibuan, S. W., Masrifah, A. R., Latifah, E., Djahri, M. B. M., Dewindaru, D., Shalihah, B. M., Taufik, M., Triyawan, A., Indirayuti, T. Y., & Mubarrok, U. S. (2021). Metode penelitian ekonomi Islam. Media Sains Indonesia.

Horney, N., Pasmore, W., & O. (2018). Leadership agility: A business imperative for a VUCA world. People & Strategy, 31(4), 32–38.

Johanes, B. (2017). The new leadership literacies: Thriving in a future of extreme disruption and distributed everything. Berrett-Koehler Publisher.

Kemenkop UMKM. (2024). 25,5 juta UMKM telah go digital pada 2024.

Latifah, E. (2023). Ayat dan hadist tentang ekonomi kontemporer. Al Furqan: Jurnal Ilmu Al Quran dan Tafsir, 6(2), 280–297.

Latifah, E., & Nuriyah, F. (2021). Etika bisnis Islam: Islamic corporate governance dalam manajemen operasional di industri kreatif. Al-Musthofa: Journal of Sharia Economics, 4(2), 198–217.

Latifah, E., Sy, S., & Ak, M. (2020). Pengantar bisnis Islam. Penerbit CV. SARNU UNTUNG.

Lawrence, J. (2018). Navigating the VUCA world: Leadership in times of change. Journal of Business Management, 15(2), 45–55.

Satyawan, I. K. A., Nopiari, N. P., Wiratama, I. G. N. P., & Agustina, P. A. A. (2022). Peranan etika dan tanggung jawab sosial dalam bisnis. Prosiding Webinar Nasional Pekan Ilmiah Pelajar (PILAR), 75–82.

Sufyati, H., Sappeami, S., Latifah, E., Raharto, E., Jumiati, E., Selasi, D., Hutagalung, M. A. K., Athief, F. H. N., Linawati, L., & Andriani, A. D. (2022). Mengenal lebih dekat ekonomi syariah.

Veizhal Rivai. (2012). Business economic ethics. Bumi Aksara.

We Are Social & Hootsuite. (2023). Digital 2023: Indonesia. Data Reportal.

Yusuf, Y., Latifah, E., & Yusuf, M. B. (2023). Prinsip etika bisnis Islam dalam mark up pricing untuk menentukan harga jual emas. ECOTECHNOPRENEUR: Journal Economics, Technology and Entrepreneur, 2(4), 178–190.

Downloads

Published

2025-01-15

How to Cite

Rika Nur Amelia, Silvi Indah Nurvita Sari, Anugrahi Putri Ziyadatin Ilmi, Hikmatus Sa’diyah, Ananta Delyana Mafikah, & Eny Latifah. (2025). Etika Bisnis Islam dalam E-Commerce di Era VUCA . Moneter : Jurnal Ekonomi Dan Keuangan, 3(1), 290–301. https://doi.org/10.61132/moneter.v3i1.1216

Issue

Vol. 3 No. 1 (2025): Moneter : Jurnal Ekonomi dan Keuangan

Section

Articles

License

Copyright (c) 2025 Moneter : Jurnal Ekonomi dan Keuangan

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Similar Articles

1 2 3 4 5 > >> 

You may also start an advanced similarity search for this article.