Strategi Pengembangan Merek Untuk Batik Tulis Asthina Melalui Pemasaran Digital

Cicih Maryati; Dini Selasi; Putri Meylani; Nur Azijah; Nur Faadhilah

doi:10.61132/santri.v2i3.646

Authors

Cicih Maryati Fakultas Ekonomi Dan Bisnis Islam
Dini Selasi Fakultas Ekonomi Dan Bisnis Islam
Putri Meylani Fakultas Ekonomi Dan Bisnis Islam
Nur Azijah Fakultas Ekonomi Dan Bisnis Islam
Nur Faadhilah Fakultas Ekonomi Dan Bisnis Islam

DOI:

https://doi.org/10.61132/santri.v2i3.646

Keywords:

Digital Marketing, Asthina Handwritten Batik, Instagram, Facebook, Shopee, Tokopedia

Abstract

In an increasingly digital era, traditional marketing must be equipped with digital strategies to compete in the global market. The purpose of this study is. develop an effective digital distribution strategy to increase brand awareness and sales of Batik Tulis Asthina. The research method used is a case study with a qualitative approach. Information was also obtained from interviews with the owners. The results show that the use of Tokopedia's social media such as Instagram, Facebook, and Shopee significantly increases brand visibility and interaction with customer

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