Pengaruh Promosi dan Fitur Seabank terhadap Kepuasan dan Loyalitas Pelanggan Mahasiswa/i FEBI UIN SMH Banten

Nasywa Nabil Oktaviani; Ratu Eprilla Maharani; Rifda Amaliatun Nisa; Hadi Peristiwo; Wahyu Hidayat

doi:10.61132/santri.v2i4.712

Pengaruh Promosi dan Fitur Seabank terhadap Kepuasan dan Loyalitas Pelanggan Mahasiswa/i FEBI UIN SMH Banten

Authors

Nasywa Nabil Oktaviani Universitas Sultan Maulana Hasanuddin Banten
Ratu Eprilla Maharani Universitas Sultan Maulana Hasanuddin Banten
Rifda Amaliatun Nisa Universitas Sultan Maulana Hasanuddin Banten
Hadi Peristiwo Universitas Sultan Maulana Hasanuddin Banten
Wahyu Hidayat Universitas Sultan Maulana Hasanuddin Banten

DOI:

https://doi.org/10.61132/santri.v2i4.712

Keywords:

Promotions, Seabank Features, Customer Satisfaction and Loyalty

Abstract

The aim of this research is to analyze the influence of Seabank promotions and features on the satisfaction and loyalty of FEBI UIN SMH Banten students. Seabank is a digital banking application that provides convenience and comfort in managing your finances anytime, anywhere, from saving to doing various things on your smartphone. PT Seabank Indonesia (Seabank) was previously known as PT Bank Welfare Economics (BKE). After receiving ownership of the Shopee Company, the company name was changed to Seabank on February 10 2021. Based on KEP-12/PB.1/2021 Deputy Commissioner for Banking Control (OJK) of the Financial Control Authority regarding the allocation of use of activity permits in the name of PT. Economic Welfare Bank establishes a business license in the name of PT Bank Seabank Indonesia. The focus of this research is to examine Seabank's offers and features as independent variables and customer satisfaction and loyalty as dependent variables. This study uses a quantitative approach. The main data used consisted of 30 respondents. Apart from that, this research material was processed using the SPSS version 25 computer program. The research results show that Seabank promotions and features do not have a positive impact on customer satisfaction and loyalty, especially for FEBI UIN SMH Banten students.

Downloads

Download data is not yet available.

References

Daryanto, & Setyobudi, I. (2014). Konsumen dan Pelayanan Prima. Gava.

Hilmawan, A., & Yanti, H. B. (2023). Faktor determinan loyalitas pelanggan studi pada bank digital Seabank. Jurnal Ekonomi Trisakti, 3(2), 2831–2840. https://doi.org/10.25105/jet.v3i2.16981

Hurriyati, R. (2008). Bauran Pemasaran dan Loyalitas Konsumen (Edisi Kedu). CV Alfabeta.

Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran. Penerbit Indeks.

Lestari, D. J. (2023). Pengaruh promosi, citra merek dan kepercayaan terhadap loyalitas pelanggan Dompet Digital Shopeepay. Universitas Islam Negeri Prof. K. H. Saifuddin Zuhri.

Schmitt, B. (2010). Experience Marketing: Concepts, Frameworks and Consumer Insights. Foundantions and Trends in Marketing.

Tamon, G. J., Mandey, S. L., Wenas, R. S., & Ratulangi, U. S. (2019). Strategi promosi, citra merek terhadap loyalitas pelanggan mobil Toyota (Studi pada konsumen mobil Toyota di Manado). Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 7(1), 701–710.

Tjiptono, F. (2008). Service Management Mewujudkan Layanan Prima. CV Alfabeta.

Yulianti Eti, N. (2024). Pengaruh security, trust, usability, dan usefulness terhadap kepuasan pengguna pada aplikasi Seabank. El-Mal Jurnal Kajian Ekonomi & Bisnis Islam, 5(6).

Downloads

Published

2024-06-24

How to Cite

Nasywa Nabil Oktaviani, Ratu Eprilla Maharani, Rifda Amaliatun Nisa, Hadi Peristiwo, & Wahyu Hidayat. (2024). Pengaruh Promosi dan Fitur Seabank terhadap Kepuasan dan Loyalitas Pelanggan Mahasiswa/i FEBI UIN SMH Banten. SANTRI : Jurnal Ekonomi Dan Keuangan Islam, 2(4), 01–17. https://doi.org/10.61132/santri.v2i4.712