Analisis Perilaku Pada Mahasiswa Ekonomi Syariah Terhadap Belanja Online

Fufut Fitriy; Anya Regista Cahyani; Salsabilah Nurhidayah; Hadi Peristiwo; Wahyu Hidayat; Fitri Fitri

doi:10.61132/santri.v2i4.741

Authors

Fufut Fitriy Universitas Islam Negeri Sultan Maulana Hasanuddin Banten
Anya Regista Cahyani Universitas Islam Negeri Sultan Maulana Hasanuddin Banten
Salsabilah Nurhidayah Universitas Islam Negeri Sultan Maulana Hasanuddin Banten
Hadi Peristiwo Universitas Islam Negeri Sultan Maulana Hasanuddin Banten
Wahyu Hidayat Universitas Islam Negeri Sultan Maulana Hasanuddin Banten
Fitri Fitri Universitas Islam Negeri Sultan Maulana Hasanuddin Banten

DOI:

https://doi.org/10.61132/santri.v2i4.741

Keywords:

Online Shopping, Behavior Analysis, Sharia Economics

Abstract

This study aims to analyze the behavior of Sharia Economics students towards online shopping. Online shopping has become an increasingly popular phenomenon among students, including Sharia Economics students, because of the convenience and ease it offers. Data for this study, which employs quantitative research methodologies, was gathered by distributing questionnaires to forty Sharia Economics students at Sultan Maulana Hasanuddin State Islamic University Banten's Faculty of Economics and Islamic Business. The results showed that factors such as ease of access, attractive offers, and various payment methods, including sharia methods, had a significant effect on students' online shopping behavior. In this study, the t table obtained a table number of 4.966 From the data above the sig value. 0.05 < X value (5.520), which means that the behavior analysis variable (X) has a significant effect on the online shopping variable (Y). It can be concluded that there is a significant relationship between the behavior analysis variable (X) and online shopping (Y) with a correlation value (R) of 0.667 This indicates a positive relationship between behavior analysis and online shopping. In addition, the coefficient of determination (R Square) of 0.445 indicates that about 44.5% of the variation in behavior analysis in Islamic economics students on online shopping.

Keywords: Online Shopping, Behavior Analysis, Sharia Economics

Downloads

Download data is not yet available.

References

Gondo, Reniko, and Joseph E. Mbaiwa. 2022. “Agriculture.” The Palgrave Handbook of Urban Development Planning in Africa: 75–103.

Hasanah, A N. 2023. “Analisis Perilaku Konsumsi Dalam Belanja Online:(Studi Kasus Di Kalangan Mahasiswa FEBI UIN KH Abdurrahman Wahid Pekalongan).” Sahmiyya: Jurnal Ekonomi dan Bisnis 2: 454–64. https://e-journal.uingusdur.ac.id/sahmiyya/article/view/1836.

Khoiriyah, Riza Rosyidah. 2021. “Analisis Perilaku Mahasiswa FEBI IAIN Ponorogo Dalam Membeli Produk Online Shop (Perilaku Konsumsi Islami).” : 2.

Marwiyah, Siti Laelatul, MH Ainulyaqin, and Sarwo Edy. 2023. “Analisis Pengaruh Perilaku Konsumtif Dan Tingkat Pendapatan Terhadap Online Shopping Pada E-Commerce Shopee Dalam Perspektif Ekonomi Islam.” Jurnal Ilmiah Ekonomi Islam 9(3): 4279.

Pospos, Ade fadillah FW, Meliana Fiteri, and Abdul Hamid. 2023. “Perilaku Konsumtif Mahasiswa Dalam Belanja Online Ditinjau Dari Perspektif Ekonomi Islam.” Jubima: Jurnal Biintang Manajemen 1(1): 1–11. https://ejurnal.stie-trianandra.ac.id/index.php/jubima/article/view/1280.

Sahnan, Muhammad, Nurizal Ismail, and Solahuddin Al-Ayyubi. 2023. “Analisis Prinsip Konsumsi Islam Terhadap Perilaku Konsumen Dalam Berbelanja Online Shop.” Jurnal Syarikah : Jurnal Ekonomi Islam 9(2): 278–88.

Sari, Rahmatika. 2021. “Pengaruh Penggunaan Paylater Terhadap Perilaku Impulse Buying Pengguna E-Commerce Di Indonesia.” Jurnal Riset Bisnis dan Investasi 7(1): 44–57.

Shavitri, Ayun. 2020. “Analisis Perilaku Belanja Online Pada Kalangan Mahasiswa (Studi Kasus Pada Mahasiswa FEB UMP Purwokerto).” Skripsi, IAIN Ponorogo: 1–84.