Strategi Pemasaran Produk Fashion dengan Menggunakan TikTok Affiliate

Mufatikhatun Risqiyanti; Mohamad Maftuh Fauzi

doi:10.61132/santri.v2i4.820

Authors

Mufatikhatun Risqiyanti Ekonomi Syariah STIES Putera Bangsa Tegal
Mohamad Maftuh Fauzi Ekonomi Syariah STIES Putera Bangsa Tegal

DOI:

https://doi.org/10.61132/santri.v2i4.820

Keywords:

marketing strategy, fashion product, tiktok affiliate

Abstract

TikTok Affiliate is a sales method by promoting a brand's product and then receiving a commission on the sales generated. The purpose of this research is to find out how to market fashion products using TikTok Affiliate. The findings of this study are expected to provide an insight into marketing strategies using TikTok Affiliate. The results of this survey are likely to have practical implications that will help marketing practitioners develop effective strategies to address the challenges in digital marketing, with the ultimate goal of increasing purchases of fashion products.

Downloads

Download data is not yet available.

References

Aini, A. (2023). TikTok affiliate: Pengertian, syarat daftar, cara kerja & strateginya. Retrieved from https://glints.com/id/lowongan/apa-itu-tiktok-affiliate

Alfayed, E., Purwanto, H., & Syafriandi, A. (2023). Analisis strategi pemasaran dan penjualan e-commerce pada TikTok Shop. Jurnal Ekonomi Bisnis dan Manajemen, 1(2). https://jurnalistiqomah.org/index.php/jemb/article/view/595

Anggoroningtyas, N., & Suhroji, A. (2024). Penggunaan influencer dalam meningkatkan minat beli konsumen pada aplikasi belanja online TikTok. Jurnal Ilmu Manajemen Bisnis dan Ekonomi, 1(5). https://malaqbipublisher.com/index.php/JIMBE/article/view/216

Annisa, F., Sutrisno, B., & Rahmawati, L. (2024). Analisis pengaruh strategi pemasaran melalui TikTok terhadap minat beli konsumen: Studi literatur. Jurnal Bisnis Mahasiswa, 4(1). https://jurnalbisnismahasiswa.com/index.php/jurnal/article/view/176

Cahyono, A. I. (2024). Bisnis fashion tampil makin menawan dengan TikTok, ini alasannya! Retrieved from https://kiriminaja.com/blog/brand-fashion-di-tiktok

Fadila, M. E., Sihabudin, S., & Fauji, R. (2024). Pengaruh harga, review produk, affiliate marketing terhadap keputusan pembelian pada sosial commerce. Journal of Multidisciplinary Research and Development, 6(4). https://jurnal.ranahresearch.com/index.php/R2J/article/view/870

Febrianti, R., Sutrisno, A., & Dewi, S. (2022). Strategi promosi pada aplikasi TikTok Shop untuk meningkatkan penjualan UMKM. Jurnal Ekonomi Perjuangan (JUMPER), 4(2). https://e-journal.unper.ac.id/index.php/JUMPER/article/view/1121

Habibburohman, H., Widarko, A., & Rachmadi, K. R. (2024). Pengaruh e-promotion, brand trust dan online customer review terhadap beli konsumen produk fashion pada marketplace TikTok Shop. Jurnal Ilmiah Riset Manajemen, 13(1). https://jim.unisma.ac.id/index.php/jrm/article/view/24412

Manullang, A. M., & Purba, H. (2024). Pengaruh content marketing, information adoption, dan online review TikTok terhadap niat pembelian konsumen produk fashion. Journal of Economic, Business, and Accounting (COSTING), 7(3). https://journal.ipm2kpe.or.id/index.php/COSTING/article/view/9667

Nugroho, A. A., Yunita, T., & Prasetyo, A. R. (2024). Analisis pemasaran UMKM pada produk fashion wanita di era digitalisasi menggunakan SWOT. Indonesian Journal of Multidisciplinary, 2(3). https://journal.csspublishing.com/index.php/ijm/article/view/744

Octavia, R., Mujanah, S., & Fianto, A. Y. A. (2024). Peran penting afiliasi dan influencer dalam mengubah perilaku konsumen untuk pemasaran produk di era digital: Perspektif TikTok. Journal of Islamic Education Management, 4(1). https://journal.laaroiba.ac.id/index.php/manageria/article/view/6890

Oktriwina, A. S. (2023). TikTok Shop: Ini fitur dan cara memanfaatkannya. Retrieved from https://glints.com/id/lowongan/tiktok-shop-adalah/

Pratama, R. A., Arifin, R., & Rahmawati, R. (2024). Pengaruh desain produk, harga, dan promosi TikTok terhadap minat beli produk fashion brand RAPPID di Kota Malang. Jurnal Ilmiah Riset Manajemen, 13(1). https://jim.unisma.ac.id/index.php/jrm/article/view/23819

Rahardjo, M. (2010). Jenis dan metode penelitian kualitatif. Retrieved from https://uin-malang.ac.id/r/100601/jenis-dan-metode-penelitian-kualitatif.html#:~:text=Setidaknya%20ada%20delapan%20jenis%20penelitian,studi%20sejarah%20(historical%20research)

Suprianik, T., Hidayat, A., & Dewi, L. (2024). Strategi pemasaran digital dalam meningkatkan penjualan produk fashion di Lazarus Batik. Gudang Jurnal Pengabdian Masyarakat, 2(1). https://gudangjurnal.com/index.php/gjpm/article/view/130

Supriyanto, A., Rahmawati, I., & Syafrina, D. (2023). Penjualan melalui TikTok Shop dan Shopee: Menguntungkan yang mana? Scientific Journal of Business and Entrepreneurship, 1(1). https://journal.csspublishing.com/index.php/business/article/view/43

Sutandi, M., Wulandari, O. A. D., Sari, M. T., & Yuditama, I. F. (2024). Analisis peran affiliate marketing dalam membangun kepercayaan pelanggan (Literatur review jurnal). Jurnal Ilmu Manajemen Terapan (JIMT), 5(3). https://dinastirev.org/JIMT/article/view/1742

TikTok. (2024). TikTok Shop dan showcase. Retrieved from https://ads.tiktok.com/help/article/tiktok-shopping-and-showcase?lang=id

Zalfa, K. V., Indayani, L., & Supardi, S. (2024). Analisis live streaming electronic word of mouth (E-WOM) dan affiliate marketing terhadap keputusan pembelian produk trend fashion pada marketplace Shopee (Studi kasus pengguna Shopee). Management Studies and Entrepreneurship Journal (MSEJ), 5(1). https://journal.yrpipku.com/index.php/msej/article/view/4291