The Impact Of Social Media Communication On Fintech Growth and Unser Engagement
DOI:
https://doi.org/10.61132/santri.v2i6.999Keywords:
Fintech, Social media, TransactionsAbstract
Digital natives spend 79% of their time accessing the internet every day. This research aims to map the use of social media among digital natives. This research, which lasted six months, used qualitative methods and an explanatory case study approach. The informants involved were 225 informants. The results of this research are divided into three domains, namely reasons for using social media, goals for using social media in everyday life, and self-evaluation of social media use. These three domains are comprehensively integrated by digital natives in processing information content, interpreting and evaluating themselves as intelligent social media users.
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