Pentingnya Penerapan Digital Marketing Dalam Proses Memajukan UMKM Di Daerah Jakarta Selatan

Authors

  • Sri Astuti Universitas Muhammadiyah Prof. DR. HAMKA
  • Bela Hemalia Putri Universitas Muhammadiyah Prof. DR. HAMKA
  • Firli Agustini Universitas Muhammadiyah Prof. DR. HAMKA
  • Indratni Khair Universitas Muhammadiyah Prof. DR. HAMKA

DOI:

https://doi.org/10.61132/mengabdi.v2i4.783

Keywords:

Digital Marketing, MSMEs, Digital Transformation

Abstract

In an increasingly advanced world, technology can be realized by micro, small and medium business entities (MSMEs). One of the marketing media that is currently in great demand by MSMEs to support sales and promotions is digital marketing. This progress is considered very useful as a business marketing strategy which is also carried out by MSMEs. Use of e-business, e-commerce and social media to support MSMEs in the areas of promotion, marketing and sales. The purpose of this research is to identify the business income obtained and the importance of implementing digital marketing after using digital marketing. The results of this research found the importance of implementing digital marketing in the process of advancing micro, small and medium enterprises (MSMEs). So Digital Transformation can help organizations change the way they operate, increase their ability to adapt to change, and improve the quality of their services.

 

 

Downloads

Download data is not yet available.

References

Asyraf, A. M. (2020). Penerapan Strategi Social Media Marketing untuk Meningkatkan Social Media Engagement di UKM John Anglo Leather Surabaya. Ekonomi Dan Bisnis, 22–23.

Boari, Y., Ottow, U., Papua, G., Yuniwati, I., & Polytechnic, B. S. (2024). Pengantar metodologi pengabdian masyarakat (Issue March).

Erwin, E. dkk. (2023). Digital Marketing: Penerapan Digital Marketing pada Era Society 5.0. PT Sonpedia Publishing Indonesia. https://www.google.co.id/books/edition/DIGITAL_MARKETING_Penerapan_Digital_Mark/zF7FEAAAQBAJ?hl=id&gbpv=1&dq=apa+itu+smm+dalam+digital+marketing&pg=PA90&printsec=frontcover

Fadhilah. (n.d.). EKONOMIDIGITALDALAMRANGKAPENINGKATANPEREKONOMIANINDONESIA.

Faritzi, H. F. I. M. R. Al. (2017). LITERASI DIGITAL: TANTANGAN DAN URGENSINYA BAGI PENDIDIKAN DI INDONESIA. Universitas Nusantara PGRI Kediri, 01, 1–7.

Ficky Eriyanto Triyudian Rasid1, Sasongko Pramono H2, M. N. R., & 1,2, 3Departemen. (2021). Faktor Pendorong, Proses Dan Tantangan Transformasi Digital Pada Usaha Mikro, Kecil Dan Menengah: Tinjauan Pustaka Sistematis. Jurnal Informasi Interaktif, 6(2), 56–95.

Hadiono, K., & Noor Santi, R. C. (2020). Menyongsong Transformasi Digital. Proceeding Sendiu, July, 978–979. https://www.researchgate.net/publication/343135526_MENYONGSONG_TRANSFORMASI_DIGITAL

Harmawan Teguh Saputra, Ferda Maryatul Rif’ah, B. A. (2023). Penerapan digital marketing sebagai strategi pemasaran guna meningkatkan daya saing umkm. I, 29–37.

Hartarto, A. (2023). Strategi Nasional Pengembangan Ekonomi Digital Indonesia 2030, 1–104.

Haya Nur Safa’atin, Muhimudin, M. I. A. (n.d.). PENERAPAN DIGITAL MARKETING SEBAGAI STATEGI PEMASARAN UMKM. JURDIAN (Jurnal Pengabdian Bukti Pengarapan), 137–143.

Hermawan, H., & Damai, D. C. (2012). Faktor-faktor yang Mempengaruhi Kinerja Usaha Mikro Kecil Menengah (UMKM) Kota Madiun. Jurnal Ekonomi Dan Bisnis Ekomaks, 1(2), 29–38.

Kumala, S. L. (2022). Perkembangan Ekonomi Berbasis Digital Di Indonesia. Journal of Economics and Regional Science, 1(2), 109–117. https://doi.org/10.52421/jurnal-esensi.v1i2.190

Lucyantoro, B. I., & Rachmansyah, M. R. (2017). Penerapan Strategi Digital Marketing, Teori Antrian terhadap Tingkat Kepuasan Pelanggan (Studi Kasus di MyBCA Ciputra World Surabaya). Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan, 5(1), 38–57.

Nurmalina, R. (2015). Pemasaran: Konsep dan Aplikasi (Issue July).

Oktaviani, E., Asrinur, Wasono, A., Prakoso, I., & Madiisriyatno, H. (2023). Transformasi Digital Dan Strategi Manajemen. Jurnal Oikos-Nomos, 16(1), 16–26.

Rauf, A. (2016). Digital Marketing Digital Marketing. CV. PENA PERSADA (Issue September). http://www.karyailmiah.trisakti.ac.id/uploads/kilmiah/dosen/2_E-BOOK_DIGITAL_MARKETING.pdf#page=7

Setiawan, W. (2017). Era Digital dan Tantangannya. Seminar Nasional Pendidikan, 1–9.

Wibisono, E. (2005). Komparasi Sistem Manufaktur Push Dan Pull Melalui Pendekatan Simulasi. Jurnal Teknik Industri, 6(1), 71–78. https://doi.org/10.9744/jti.6.1.71-78

Wijayanto, H., & Harsadi, P. (2021). Modul Transformasi Digital. Kampus Merdeka, 1–5. https://eprints.sinus.ac.id/780/1/Modul_Transformasi_Digital.pdf

Yunita, D., Widad, A., Diah, Y. M., & Farla, W. (2021). Pembuatan Content Marketing: Journal of Sriwijaya Community Services. Pembuatan Content Marketing: Journal of Sriwijaya Community Services, 2(2), 89–96.

Downloads

Published

2024-07-17

How to Cite

Sri Astuti, Bela Hemalia Putri, Firli Agustini, & Indratni Khair. (2024). Pentingnya Penerapan Digital Marketing Dalam Proses Memajukan UMKM Di Daerah Jakarta Selatan. MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat, 2(4), 48–56. https://doi.org/10.61132/mengabdi.v2i4.783

Similar Articles

1 2 3 4 5 > >> 

You may also start an advanced similarity search for this article.