Sosialisasi Strategi Digital Marketing pada UMKM di Desa Gisting Bawah : Studi Kasus Keripik Pisang Anggun

Authors

  • Eny Inti Suryani Universitas Muhammadiyah Lampung
  • Nining Apriani Universitas Muhammadiyah Lampung
  • Salma Mahfuz Universitas Muhammadiyah Lampung
  • Reina Tri Deswita Universitas Muhammadiyah Lampung
  • Yuva Monica Sari Universitas Muhammadiyah Lampung
  • Sururuzaman Sururuzaman Universitas Muhammadiyah Lampung
  • Raden Indigo Zulto Universitas Muhammadiyah Lampung
  • Salman Lintang Firdaus Universitas Muhammadiyah Lampung
  • David Ardiyansyah Universitas Muhammadiyah Lampung
  • Rizky Kurniawan Universitas Muhammadiyah Lampung

DOI:

https://doi.org/10.61132/mengabdi.v2i5.896

Keywords:

E-Commerce, MSMEs, digital marketing, banana chips

Abstract

This study examines how micro, small and medium enterprises (MSMEs) in Gisting Bawah Village, Tanggamus Regency, Lampung Province, use digital marketing strategies. The focus of the study is Anggun banana chips. The purpose of this study is to examine current digital marketing practices, identify problems and opportunities, and find ways to increase sales and expand market reach. Using an observation and interview approach, this study found that, although Anggun banana chips have growth potential due to their high-quality products and organized production processes, the company faces difficulties in creating consistent content and creating effective promotional strategies on the internet. This part of the study provides MSME owners with practical knowledge on how to create engaging content, optimize the use of social media, and use successful digital marketing strategies. This study shows that MSMEs such as Anggun banana chips can significantly increase their market visibility, strengthen customer relationships, and potentially increase their revenues by using the right digital marketing techniques. This study will add to the body of research on rural MSMEs using digital marketing and offer practical insights for similar businesses looking to improve their brand's digital presence.

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References

Ascharisa Mettasatya Afrilia. 2018. Digital Marketing Sebagai Strategi Komunikasi. Jurkom, Riset Komunikasi 1 (1). Hal 147–157.

BPS Kabupaten Tanggamus. (2024). Kabupaten Tanggamus Dalam Angka 2024.

https://tanggamuskab.bps.go.id/id/publication/2024/02/28/ce4799c26139228c4c4070d1/k abupaten-tanggamus-dalam-angka-2024.html

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Setiawati, I., & Widyartati, P. (2017). Pengaruh Strategi Pemasaran Online Terhadap Peningkatan Laba UMKM. Seminar Nasional dan Call for Paper 2017 Strategi Pengembangan Sumber Daya Manusia Melalui Publikasi Jurnal Ilmiah dalam Menyikapi Permenristekdikti RI No.20 Tahun 2017.

Wardana, Aditya. 2018. Strategi Digital marketing Dan Implikasinya Pada Keunggulan Bersaing UKM Di Indonesia. Prosiding Seminar Nasional: Forum Keuangan dan Bisnis IV, Th 2015. ISBN : 978-602-17225-4-1.

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Published

2024-10-05

How to Cite

Eny Inti Suryani, Nining Apriani, Salma Mahfuz, Reina Tri Deswita, Yuva Monica Sari, Sururuzaman Sururuzaman, … Rizky Kurniawan. (2024). Sosialisasi Strategi Digital Marketing pada UMKM di Desa Gisting Bawah : Studi Kasus Keripik Pisang Anggun. MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat, 2(5), 1–9. https://doi.org/10.61132/mengabdi.v2i5.896

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