Implementasi Digital Marketing Mix Berbasis Teknologi dalam Mempromosikan Program Edukasi Rumah Dakwah BMM kepada Remaja

Rahmadani Siregar; Suprianingsih Suprianingsih; Intan Dwi Rahma

doi:10.61132/mengabdi.v3i6.2067

Authors

Rahmadani Siregar Universitas Potensi Utama
Suprianingsih Suprianingsih Universitas Potensi Utama
Intan Dwi Rahma Universitas Potensi Utama

DOI:

https://doi.org/10.61132/mengabdi.v3i6.2067

Keywords:

Digital Marketing, Marketing Mix, Technology, Dakwah, Youth Engagement

Abstract

This community service program aims to implement a technology-based digital marketing mix strategy to promote the education program of the Barisan Mujahid Matita (BMM) Da'wah House to teenagers in the Titipapan area, Medan. The methods used include digital audience analysis to identify the characteristics of Generation Z, planning data-driven content strategies using artificial intelligence (AI) tools, and implementing integrated digital campaigns through various social media platforms such as Instagram, TikTok, and YouTube. The activities also include intensive mentoring and practical training for adolescents in creative content creation, da'wah copywriting, social media management, and digital campaign performance evaluation. The results of the program showed an increase in adolescent participation in BMM's education program by 65%, a growth in social media engagement by 200%, and the formation of an independent and sustainable adolescent digital content team. This program proves that the integration of digital technology in religious education marketing strategies is not only effective in reaching adolescents, but also encourages active engagement, creativity, and positive digital literacy in the community.

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